We are looking for a JV partner who is able to provide either a building and fit out or the investment capital to provide such a facility. This may be as a floor within a multi-occupied building as is One Alfred Place or a smaller, stand alone building as in the Kings Cross Hub.
cowellconsulting will provide the management and marketing. There will be a number of unique, sector specific features and benefits including an in-house networking and business development service provided by cowellco’.
We envisage income emanating from a choice of usage packages ranging from various levels of Membership to the exclusive use of a serviced office on a licence. This is open for discussion and could include:
-Gold, Silver and Bronze membership to include a range of services and discounts on use of facilities by visiting members plus additional charges for use of workstations, meeting rooms, printing, catering etc.
-A monthly licence for a defined space charged per desk space plus charges as above.
-Regular networking events, seminars and entertainment charged to participants.
-A ‘mirror’ online facility for members and tenants which will become a magnet for supplier’s advertisements and an industry reference for professional service seekers.
Entry level. Includes postal address (non-forwarding) , telephone answering/forwarding and access to the lounge and catering offer and Newsletter.
They would be listed under their category on the web site with a link to their own site only.
All other services would be available but chargeable.
Cost of membership would need to be comparable with similar facilities such as the IOD, other HUBs and similar offers from MWB, Regus etc.
Could include telephone answering and post forwarding service, access to the lounge with free coffee/tea, storage area (to be defined – but big enough for a laptop, coat, brochures), discounts on meeting room and work station hire, free participation in a selection of Business Development events, Newsletter.
The real step up is on the web site presence. Members would have their own profile with logo and have access to other members similar to Linkedin.
Cost of a similar membership at One Alfred Place is £1500 pa plus a joining fee of £150. However there is evidence that they are now discounting. Their offer is very high quality spread over 10,000 sq feet opposite the Building Centre in WC1.
This package would offer a realtime London presence with a significant package of office and online services. Members would also have the services of a Virtual PA who would book meetings, tables and guest invitations, organise overnight accommodation and entertainment. Services would include discounted ‘taxi’ services via Addison Lee/Lewis & Day style service providers, including chauffer driven quality cars.
Gold members would be appraised of all sector-relevant seminars, networking and other events available in London on a daily basis. This would be a summary of events such as RIBA and V&A talks, seminars and exhibitions with the option of our arranging attendance.
They would get automatic inclusion on all BD and Network events and first call on table places on our tables at the BCO Awards/Dinners, MIPIM and MAPIC events and preference for inclusion on our exhibition stands and pavilions.
Website presence would be high quality with regular articles that include references to them, their own page on the site and premium status including regular updates and reports.
There does not seem to be an equivalent service of this nature and therefore the cost will need to be determined perhaps by market research.